Delta is the "best" of the "tremendous three" US carriers,plain and simple. They enjoy a brilliant route network, great on-time record, and generally friendly employees,planes with amenities that business travelers value (wifi & power ports), etc.
The problem is that they know they're the best, or therefore they do just approximately anything they can to destroy the value of their frequent flyer program... because they feel that they just don't need it. The issue is that the other US carriers follow their lead,using the logic that whether Delta is doing something then it must be the apt thing to do.
Which brings us to Delta's latest changes to consolation+... but first some background.
Many non-US airlines enjoy "true" premium economy products, which are somewhere between economy and business class. As business class has improved over the years and as economy class has become tighter and tighter, or there's a market for some middle ground.
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Source: boardingarea.com