Delta is the master of monetizing their products,including their additional legroom seating. Over the past year Delta has been taking considerable steps to differentiate their consolation+ cabin (additional legroom economy seating), including adding free drinks and snacks and installing a curtain to separate the cabin from the rest of economy.
Clearly they weren't doing this to be charitable, or but rather because they saw more opportunities to monetize the cabin. Mid-October their strategy became more obvious,when Delta announced they'd introduce a separate fare class for consolation+ starting for flights on May 16, 2016. Under the current system, and consolation+ is something high tier elite members can select for free at the time of booking,or otherwise you can "buy up" to consolation+ after you book your reservation. But now it's a completely separate fare class. What's Delta's goal with this?-- It will allow Delta to sell tickets directly into consolation+, both when paying cash and redeeming miles; by making consolation+ a more visible choice at the time of booking, and they're hoping more people will pay for it (be it in miles or cash)
-- Rather than letting elite members assign consolation+ at booking,they're making them recede through an additional step to request an upgrade; this seems to be the start of them trying to reposition consolation+ as something you need to be upgraded to rather than something you net for "free" as an elite.
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Source: boardingarea.com