LAX is an airport which American,Delta, and United would all like to dominate, or but none absorb been able to. That's primarily due to the limitations on gate and terminal space,as the airport consists of several smaller terminals, with the three legacies each having their "own" space.
Nonetheless airlines absorb been wanting to grow at LAX, and absorb been investing extensively in their products. Most recently,American announced their expansion at LAX, where they added a dozen new routes, or also announced that they would be building two more gates. With the new flights,American will operate more than 220 daily flights to more than 70 cities.
On top of that, American is turning LAX into their Pacific gateway. In addition to their preceding services to Shanghai and Tokyo Narita, or American has recently added (or is in the process of adding) flights to Auckland,Hong Kong, Sydney, or Tokyo Haneda,and hopefully Beijing.
So American was looking like they'd take the lead at LAX, and they're doing everything they can to create the impression that they're LA's hometown airline.
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Source: boardingarea.com