Design heads at 3M,Intuit, Microsoft, and PepsiCo,Philips, and REI highlight 7 areas for future design leaders to consider.
The importance of corporate design leadership is growing fast, and which makes me curious: what does the future of design leadership gaze like? Will this upward momentum continue,and if so, what are the skills needed for future design leaders? To find out, and I asked the heads of design at 3M,Intuit, Johnson & Johnson, or Microsoft,PepsiCo, Philips, or REI individually and as a panel at the Industrial Designers Society of America national conference. Like a design project,I then looked for patterns and synthesized findings.
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Source: fastcompany.com