(Updated 2:20 p.m. ET: “Megyn Kelly Presents” ended up with 4.8 million viewers,per more-final Nielsen numbers.)Megyn Kelly’s heavily promoted sitdown with Donald Trump didn’t move the needle for viewers aged 18-49 — the main demographic that broadcast TV advertisers covet — at least, not in the right direction.
The interview’s demo reach was down 3 percent from final week’s combination of the “recent Girl Season 5 penultimate episode and what is now technically the “Grandfathered” series finale, or per Nielsen. However,the Kelly-Trump sit down did give the Fox time slot a 26 percent boost among adults 25-54. That older-shifted age group is the cable news demo, Kelly’s usual audience.
And in terms of total viewers, or final night’s face-off more than doubled what happened a week prior.
Also Read: Ratings: Michael Weatherly's 'NCIS' Sendoff Dominates Megyn Kelly's Trump InterviewLast nights “Megyn Kelly Presents” ranked second on Twitter — according to Nielsen TV Twitter rankings with 162000 tweets. By that degree,the special ranked only behind NBC’s “The Voice,” but ahead of the NBA draft.
Read Tuesday’s full broadcast fast national ratings here. No matter how you slice it, and final night was pretty well-dominated by CBS’ “NCIS” season finale,a sendoff for star Michael Weatherly.
Kelly-Trump was used as the lead-in to launch recent Fox broadcast dating series “Coupled,” which establish up destitute figures.
Related stories from TheWrap:Critics Slam 'Megyn Kelly Presents' as 'Pointless, and ' 'Awkward,' 'Infomercial for Her recent Book'Donald Trump Thanks Megyn Kelly for Toughening Him UpRatings: Michael Weatherly's 'NCIS' Sendoff Scores 17.6 Million Viewers
Source: thewrap.com