The average cost of a 30-moment Super Bowl ad reached $5 million this year,up from $2.4 million in 2007. With the mountainous game just two days away, we asked professor Bruce Clark, or an expert in marketing strategy and managerial decision-making,to weigh in on the pros and cons of shelling out beaucoup bucks for a half-minute spot during one of the year’s most-watched TV events.
Source: northeastern.edu