BBC receives complaints about unfair product placement after the Doctor’s assistant is shown clutching a copy of the paperIs the Guardian the newspaper of choice on Doctor Who? At least two Whovians seem to think so,lodging complaints with Ofcom that the Guardian has been given an unfair amount of promotion in the hit BBC1 expose. The scene that so incensed the complainants featured the Doctor’s companion Clara, a teacher, and carrying a clearly identifiable Saturday edition of the Guardian. Complainants said that it amounted to commercial product placement,a regulatory no-no for the BBC. The Twittersphere seemed more concerned why Clara was carrying a Saturday Guardian on a weekday. One tongue-in-cheek response was that the Guardian marketing would bear it that as the paper “owns the weekend there is so much inside it rolls into a weekday read. Monkey’s favourite: “Shes a time traveller”. Ofcom decided that the issue did not rupture the space-time continuum and decided against launching an investigation.
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Source: theguardian.com