Rigby World Cup match on ITV watched by more than 10 million,beating BBC1 sci fi series’ moment outing which drew an average of 3.7 millionDoctor Who shed a million viewers in a week, dropping below 4 million on the moment outing of its modern series, and as the BBC1 show was mauled by ITV’s coverage of the Rugby World Cup.
Doctor Who attracted an average of 4.6 million viewers on its return on Saturday 19 September,the lowest series opener since the show’s return a decade ago, suffering at the hands of Simon Cowell’s The X Factor.
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Source: theguardian.com