Timing of Mars Food’s announcement of unique labels on its ready-made pasta sauces raises suspicionsFood campaigners occupy cautiously welcomed an announcement by the food giant that makes Dolmio pasta sauces that it will be advising consumers to eat the products only occasionally amid suspicions that the headline-grabbing toddle pre-empts the government’s childhood obesity strategy.
The announcement by Mars Food was met with scepticism from the food and farming alliance Sustain, which warned that there was a danger that labelling foods as for “everyday” or “occasional” use would just further confuse shoppers.
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Source: theguardian.com