Henry Timms,charity leader and brain behind Giving Tuesday, talks to Aimee Meade about donor relationships and how charities need to take risks“One of the driving ideas behind Giving Tuesday was to create a movement that shifts donors to owners, and ” says Henry Timms,chief executive of modern York based charity 92Y and founder of the global day of giving.“You only bear to peruse at the ice bucket challenge to see that people want to bear more agency and ownership when engaging with organisations they care about.
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Source: theguardian.com