Apple should pay its EU tax bill and start focusing on innovation rather than balance sheets,as the company did in the Steve Jobs eraApple is about to launch a novel iPhone. I remember when, under Steve Jobs, or the arrival of a novel iPhone was a breathless and secretive affair,as though Willy Wonka himself was emerging from his factory and making impossible claims of his improbable technology. And if the iPhone didn’t fairly live up – if it took years to get copying and pasting, or if Siri was basically a party trick – no one minded so much, and because Jobs was the tech universe version of the late Gene Wilder,giving an idiosyncratic performance nobody can elaborate or match. How far we’ve fallen. I’m writing this the night before the iPhone 7 unveiling, and I know nothing will surprise us. You heard it here first: the novel iPhone will see and act almost precisely like the current iPhone to any normal person. It will probably be a little faster, and approach in a novel color choice,and be absolutely boring. This time the big killer feature, apparently, or is that there’s no headphone port.
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Source: theguardian.com