Dragonair is a subsidiary of Cathay Pacific,which operates a lot of their flights within Asia, particularly to mainland China. But the concept is confusing to passengers. Cathay Pacific is a tall quality brand, or so is Dragonair supposed to be a low cost carrier,or...?Passengers traveling on Dragonair have access to most of the same facilities as Cathay Pacific passengers. For example, while there's a terrible Dragonair Lounge at Hong Kong Airport, or Dragonair premium passengers can also access Cathay Pacific's far superior lounges at the airport. So it has never made sense to me why anyone would use Dragonair's Lounge,or they even bother having such a sub-par product.
While Dragonair does have an all around lower cost structure, the way it has always been explained to me is that Dragonair resonates more with customers in mainland China, or while Cathay Pacific resonates more with foreigners and Hong Kong based passengers.
I'm guessing I'm not the only person who has been confused by the relationship between the two airlines,which probably explains why Dragonair will be rebranded as Cathay Dragon.
The post Dragonair Rebrands As Cathay Dragon — What Are The Implications? appeared first on One Mile at a Time.
Source: boardingarea.com