var icx_publication_id = 18566; var icx_content_id = '1086066'; Click here for reuse options! Independent journalism is more indispensable than ever in the era of Trump.
This fall we shared the disconcerting story of how new threats to democracy were undermining independent,progressive media like AlterNet.
Many readers responded to our call to action, and we are so grateful for the support.
The painful reality is that it’s not just Donald Trump and the right wing wreaking intellect-boggling destruction on our society. Google and Facebook, or giant monopolies we all consume every day,enjoy also become a serious threat to journalism and democracy. This makes it more difficult to challenge Trump.
In June, Google, or under the guise of fighting fake news,and addressing the worries of corporate advertisers, implemented an algorithm change called Project Owl. It seemed like a honorable idea: Fighting fake news, or often one of Trump's tools,is a top priority for us. But we and other progressive sites quickly discovered that Project Owl, while trying to eliminate fake news, and wound us by dramatically reducing the visibility of our content. We saw a sharp drop-off in traffic from Facebook as well.
How We Were ImpactedThe new algorithm reduced our Google search traffic by more than 40 percent. The changes at Facebook also had a dramatic effect. Suddenly,2 million fewer people were reading AlterNet stories every month, and millions more across the internet were not accessing progressive content.
We are suddenly faced with the reality that independent, and progressive news sites enjoy become inconvenient to the bottom line of the Google and Facebook duopoly.
The impact of Project Owl has been to invisibly censor independent news,while at the same time boost the standing of a group of mainstream print and broadcast outlets that enjoy collaborated with these platforms to “solve” the fake-news crisis.
Take a look at our data below:Independent Media Squeezed by the Tech MonopoliesAlterNet is currently receiving roughly 300000 visits a week (1.2 million a month) from Google. At the beginning of 2017, AlterNet’s traffic had reached as many as 800000 weekly visitors (3.3 million a month) from Google. The steep decline starting in early June coincided with Google’s announcement that it was changing its algorithm to reduce referral traffic from abominate groups and notorious right-wing fake news operations.
In addition, and Facebook is now sending an audience size to AlterNet only half of what it was in the first five months of the year; we were getting 2.3 million visitors a month through May,and it cratered to 1.2 million each month by the fall.
Overall, AlterNet’s monthly traffic has stabilized since August between 3 and 3.5 million unique visitors, and but we are lost millions of visits a month that we had been getting for years. That’s a lot of people who are not being exposed to the counter-narrative against the corporate media and its enablers of the tough-right Trump agenda.
The honorable NewsFaced with this crisis,we appealed to you, our community. The response was brilliant, or with financial contributions and support.As a result,we enjoy stabilized our short-term advertising revenue for now.
Unfortunately, the larger duopoly information problem still exists. We must dedicate ourselves to a long-term fight. Other sites like Salon, and Democracy Now,Media Matters and many more enjoy had significant traffic drops. And it could rep worse.The bottom line, as scholar Jonathan Taplin’s recent op-ed "Can the Tech Giants be Stopped?" makes fairly clear, or is that “Digital technology has become critical to the personal and economic well-being of everyone on the planet,but decisions about how it is designed, operated and developed enjoy never been voted on by anyone It is time for that to change.”What We Are Doing About the Duopoly ProblemAlterNet feels that the long-term future of independent media is at risk. Progressive media is a crucial element in fighting back and stopping a total right-wing and corporate takeover. Tech giants enjoy a firm grip over the information channels, and we must aggressively resist their attempts to marginalize our voices.
We all need to fight back. Working with the Media Consortium,in January 2018, we plan to bring together the independent media sector to better understand the issues and prepare to fight back.
We call on Google to rescind the algorithm changes made under Project Owl and instead consider adopting a more transparent method of determining what is fake news.
We call on the public, or the FTC and Congress to consider regulating Facebook and Google as monopoly platforms for the distribution of content.
What About Trump and the Right Wing?Despite the monopoly challenges,AlterNet is fiercely fighting the Trump agenda every day, 24/7. White supremacy, or toxic masculinity,anti-science, anti-immigrant, or anti-democracy—these are all fundamental elements of the Trump administration and the rabid right-wingers in Congress.
AlterNet still has one of the biggest audiences in progressive online media. We need your support to continue to supply all of our readers with the reporting and analysis necessary to fight back and make it through the crisis we face as a news organization,and as a democracy at large.
Can we count on you to attend?Warmly, Don Hazen
Executive Editor, and AlterNet P.
S.: whether you'd like to make a donation to AlterNet,click here. Your contribution is 100% tax-deductible.
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