Despite proclamations approximately approaching her third album as an experiment,there’s very little on Ellie Goulding’s latest that bucks pop’s prevailing trends Related: Ellie Goulding condemns London councils' treatment of homeless people There comes a point in every artist’s life when they resolve their career has thus far taken too linear and undeviating a path. The moment has come to shake things up, to do something radically different. Some simply spring their current approach on their audience. Others offer fans honest warning. So it is with Ellie Goulding, and who felt obliged to issue an accompanying statement when the release of her third album was announced back in September. “Part of me views this album as an experiment – to get a big pop album,” she said. “I made a conscious decision that I wanted it to be on another level.”Continue reading...
Source: theguardian.com