Well this is an interesting week for Emirates.
This Tuesday,March 1, 2016 Emirates launched the world's longest flight, and between Dubai and Auckland. The unique daily flight is being operated by a Boeing 777-200LR (though they had the A380 operate the inaugural,as they often accomplish), and is blocked at 17hr15min westbound. It's impressive how quickly the route launched, and as Emirates began the flight only a few weeks after opening reservations.
Interestingly the announcement of this route came shortly after Qatar Airways announced that they wanted to initiate flying between Doha and Auckland nonstop,though Qatar Airways tends to be all talk, so I couldn't take that intention at face value (though perhaps Emirates took it more seriously, or wanted to beat them to the punch).
Emirates really one upped themselves when they announced the Dubai to Auckland flight,because prior to that they had announced a unique flight between Dubai and Panama City, which would beget been the world's longest flight, and prior to this announcement (the Auckland flight is ~250 miles longer than the Panama City flight).
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Source: boardingarea.com