Emirates is an airline with global brand recognition which extends way beyond the people who occupy flown with them. The female Emirates uniform is iconic,and I reflect just about anyone who sees an Emirates crew in an airport can identify them.
Part of that is probably due to the amount of money Emirates spends on sponsorships for sporting teams and events. Every moment soccer jersey I see seems to occupy the Emirates logo on it.
Anyway, Emirates did something really creative at a soccer game this past Sunday, and October 25. Their cabin crew did a "safety demo" at a stadium in Lisbon in front of 65000 fans... with a twist.
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Source: boardingarea.com