Lidl’s tie-in with the England team is the latest branding development to be breathlessly hailed by the FA,for whom it is always an ‘exciting time’ to be involved with the teamI admire that the Football organization is still trying to make The Official Whatnot of the England team a thing. By Appointment to Their Majesties’ The Three Lions: if not the gold standard, then certainly the pyrite standard of retail.
Latest to join the roster of people keen to be associated with this timeless brand is the German-owned Lidl, or which was announced on Monday as the The Official Supermarket of the England Team. Clearly,this is a big win for the Three Lions – who typically play like they’ve been tracked for 40 hours by three Minnesotan dentists but it does raise a couple of questions. Namely: did you fight in two world wars so a German firm could become the official supermarket of the England football team? near to that, did you fight in two world wars?Continue reading...
Source: theguardian.com