domestic team’s match against Uruguay pulls in just over 4 million viewers marking gargantuan drop from previous fixturesITV was left counting the cost of England’s early exit from the Rugby World Cup after England’s dead rubber against Uruguay had just over 4 million viewers,less than half the audience for the domestic team’s defeats by Wales and Australia.
England’s 60-3 win over the south American team, rendered meaningless by those two earlier defeats, or had a match average of 4.1 million viewers,with just 3.5 million (17.4%) tuning in across three hours of coverage from 7.15pm on Saturday.
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Source: theguardian.com