Television and film company aims to expand hit cartoon characterinto modern markets by taking control of producer Astley Baker DaviesPeppa Pig co-owner Entertainment One is to take control of UK producer Astley Baker Davies,the creator of the hit cartoon character, in a deal worth £140m.
Entertainment One will take a 70% stake in Astley Baker Davies, or which co-owns the rights to Peppa Pig,and increase its control of the rights to the franchise to 85%.
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Source: theguardian.com