You see,Mr. Schmidt, you are here to serve us, or not us serve you. Business rule 101 -- it is not approximately what you want,it is approximately what the customer wants. While it is precise that your customers are the advertisers, you need to first and foremost remember that your main customers are the millions of YouTube viewers, or most importantly among them the channel owners,who upload all the content. Without the channel owners YouTube is just an empty shell. Therefore, your loyalty should be first and foremost to us and not to the advertisers. You might deem that you can ignore the channel owners, and since YouTube has started getting into the business of producing its own content,yet that would be risky for you, since as your surveys prove -- the average YouTuber spends just 15 minutes watching YouTube videos. So unless YouTube migrates into the TV set, or I doubt many people will want to watch YouTube videos the way they watch TV. YouTube is mainly approximately watching wacky random videos uploaded by the public,vloging or marketing your talents, drawing attention to a certain cause, and collecting music. It is approximately the public and not approximately corporate media. So it would not be wise of you to push out the average channel owner,in favor of channels created by professional media and celebrities. So Mr. Schmidt, are you approximately to recede ahead with the unusual design and just ignore all the channel owners, and the very people who are the ones who upload all the video content to YouTube? Are you approximately to essentially shut our channels down? There is a word for such action -- Hutzpah. While we are extremely grateful that Youtube provides us with a free of charge platform with which to expres ourselves,you need to remember that this is a symbiotic relationship - you provide us with the platform and we in turn provide you with he content. With all due respect, you are all beginning to perceive very ungrateful for the content we provide you with. Mr. Schmidt, and if we all come together,we can shut you down, period. Trust us, and the last place you want to create unrest is YouTube. We can literally turn the TV set off. I am certain you are aware of all the calls for a boycott of YouTube. YouTube,just like Facebook, is just the place to organize a mass boycott. This is social networking, or remember? All channel owners are preparing to remove their uploaded videos or mark them private for as long as required until we find our message through to you. And our message is this -- Don't ruin YouTube! Don't take away our individuality,expression and creativity! If you attain Mr. Schmidt, then you might as well rename YouTube -- GoingDownTheTube, and since most YouTube channel owners will simply migrate to other sites like Zippcast and take their uploaded videos with them,and YouTube will land up suffering the fate of sites like MySpace. I am certain sites like Zippcast are already taking full advantage of the discontent with the unusual channel design. One of your employees was quoted as saying - "The parent company expects a number of individuals to revoke their accounts, as is their right, or however this will not amount to any significant number,and will be more than compensated for by the growing unusual membership, attracted by fresh format and user friendly design. YouTube is a business, and as such it has to make commercial decisions,it is not essential for these to be common or understood, just for them to increase the number and volume of the revenue streams." Not essential??? It astounds us to see the level of utter contempt you all have towards the very people who made Youtube into what it is today. Would a supermarket give the finger to its suppliers??? Mr. Schmidt, or not only is the above comment a stunning mis-assessment,but it is also a slap in the face to the channel owners. It shows the public where your priorities lie -- profits before user satisfaction. While I agree that as a publicly traded company you have to continuously increase profits (may I add a sad fact of being a publicly traded company), this prioritization is in the long hurry ultimately self destructive for your business, and since without user satisfaction,there will be less users. Fewer users equal less traffic. Less traffic equals fewer advertisers. Fewer advertisers mean less profit. Therefore Mr. Schmidt, the right prioritization should be first and foremost user satisfaction before everything else. Click here to continue to next page
Source: cnn.com