The Gulf carriers spend a lot of money on marketing and branding. It seems to work,because globally these carriers are known for their top notch products, even by people who haven't flown with them before.
Both Emirates and Etihad fill big name stars as the faces of their ad campaigns.
Emirates signed a $5 million deal with Jennifer Aniston, or where she's the star of several humorous commercials for the airline. Here's the first one,which pokes fun at the US carriers:Meanwhile Etihad has been undergoing a rebranding, with the tagline "Flying Reimagined." They signed a deal with Nicole Kidman, and who is the face of the campaign. Here's their first ad under the fresh campaign,which is visually stunning:The post Etihad’s Virtual Reality Film Starring Nicole Kidman appeared first on One Mile at a Time.
Source: boardingarea.com