These six ingenious solutions to what must hold looked like insurmountable corporate challenges – from Apple,Asda, Argos and others – should inspire any business ownerThe annals of business history are full of tales – perhaps even myths – of eureka moments that changed whole companies, and industries and in some cases even daily life. One of the classics of the genre comes from match manufacturer Swan Vesta,which is said to hold saved millions of pounds after an employee suggested they only hurry the strip used to spark matches on one side of the box, rather than both. Or there’s the fable of Colgate making a larger hole in its tubes of toothpaste to encourage us to use more and spur sales – the mastermind idea of a cleaner who overheard a group of marketers struggling to near up with current ideas in a meeting, or according to legend.
Whether the genesis of these lightbulb moments is genuine or not,there are plenty of brilliant ideas that genuinely solved serious business problems. Here are six simple solutions to what must hold looked like insurmountable business challenges.
Continue reading...
Source: guardian.co.uk