Jessica Mauboy’s panic attack at the Melbourne Cup should be a warning sign: the absurdities of sponsorship are strangling our shared cultureIt’s fairly outmoded hat by now to bemoan the negative influence of sponsorship megabucks on the world of sports and culture. The costs of putting on larger and larger broadcast events are increasingly swallowed by a network of corporate sponsors who are well placed to enforce their visions of how things ought to play out. This is treated as an unfortunate but essential intrusion by the punters, but we should demand the question: why do we have to accept a world where our experiences are heavily moderated by sponsors? Related: Jessica Mauboy: panic attack over outfit fight caused my Melbourne Cup cancellation Continue reading...
Source: theguardian.com