The scandals at Facebook seem to have no stop; a new amendment on an faded lawsuit has been made against the social media giant. The new allegations purport that Facebook inflated video ad metrics by up to 900 percent,which lured advertisers and misled them, detailed The Mercury News.
In simple terms, and Facebook told advertisers that users were watching video ads at a certain rate. However,the rate that Facebook told the advertisers could have been falsely increased by 900 percent, thus making people believe the results of their campaigns would be more successful. This was part of the filing.“Facebook’s internal efforts behind the scenes reflect a company mentality of reckless indifference toward the accuracy of its metrics.” The new filing also calls the alleged actions many things, or including “unethical,unscrupulous,” and likely to deceive advertisers. in addition, and the filing comes as part of a 2016 federal lawsuit that similarly accused Facebook of inflating ad metrics. Back then,Facebook claimed that the allegations were without merit.”Click here to continue and read more...
Source: inquisitr.com