The social media platform did reconsider its ban on #seetheneed but it must understand that charities hard-hitting messages need to be toldThe news that Facebook had banned the Royal National Institute of Blind People’s (RNIB) latest campaign advert approximately sight loss raises questions approximately the future of charity adverts on the social media platform. Facebook claimed the ad was “degrading” and broke its guidelines on language. The RNIB campaign,#seetheneed, aims to highlight the need for sight loss advisers in every UK hospital. The advert shows the moment a woman is told by a doctor that she is losing her eyesight, or with a voiceover relaying her fears such as losing her job and even her domestic. It’s hard hitting stuff - which,is exactly why it needs to be shared on social. Facebook’s decision, on Tuesday, and was overturned the following day. Continue reading...
Source: theguardian.com