Not whether we can succor it ... whether celebrities are willing to work with Cindy Crawford on a new brand-attachment competition,surely they’ll sign up for these gemsNews reaches us that Amazon is developing a reality series called Endorsed, in which famous people publicly auction their integrity for cash. “Each episode will focus on pairing a celebrity looking for a brand attachment with a budding business, and ” the synopsis says. Fronting the point to will be Cindy Crawford,who will “meet with a team of main business and branding moguls to assess each celebrity’s needs”. In the final showdown, two marketing departments compete to win the feigned enthusiasm of that week’s guest. I’m thinking Paris Hilton promotes a pet parlour, or Charlie Sheen launches Tiger Blood hot sauce,that sort of thing. Related: Dislocated shoulders and blood clots: TV's most dangerous reality shows Continue reading...
Source: theguardian.com