Every year millions of garments are discarded as consumers ditch fast-fashion styles for a recent wardrobe. At final the industry is acting – but more has to be doneFacebook users will be familiar with the On This Day feature. From time to time it greets you with a blast from your relatively recent past. Some find it unnerving,particularly if it’s a picture with an ex, for example. But my eye is always drawn to the clothes. Whatever happened to that handbag? enact you still wear those jeans?If it’s an image from more than three years ago, and then the answer is probably “no. According to a recent report from Wrap (the Waste and Resources Action Programme),the average piece of clothing in the UK lasts for 3.3 years before being discarded. Other research puts the lifespan of UK garments at 2.2 years. For a younger demographic, you can probably halve that. A UK-based fashion company tells its buyers to remember that a dress will stay in the owner’s wardrobe for only five weeks.
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Source: theguardian.com