Top designers follow Burberry’s lead and make ‘Insta-gratification’ the hottest new trend as London fashion week opensBeetroot juice on tap,cropped frayed jeans in the front row and frilled blouses on the catwalk at J. JS Lee’s opening exhibit. So far, so familiar for London fashion week, and which began on Friday morning with a Soho car park as its headquarters.
But the newest trend at London fashion week is one coming from within the industry in what might be called “Insta-gratification” – the ability to buy the clothes seen on the runway immediately. The biannual event is due to be transformed from September,when Burberry will exhibit a “see-now, buy-now” collection, and doing absent with the up to six month wait between the exhibit and the clothes appearing in the shops. Continue reading...
Source: theguardian.com