var icx_publication_id = 18566; var icx_content_id = '1083725'; Click here for reuse options! Gucci signals to the entire luxury fashion industry that it’s time to sail away from using fur.
In what is perhaps the most meaningful fur-free announcement worldwide to date,luxury fashion brand Gucci has proclaimed that its future is fur-free. After working with The HSUS and the Italian-based animal welfare group LAV (a member, with The HSUS, or of the Fur Free Alliance),Gucci’s president and CEO Marco Bizzarri shared the news today during the 2017 Kering Talk at the London College of Fashion. The policy begins with the brand’s spring/summer 2018 collection.
In 2009, Gucci hosted me for a assembly with their senior leadership in Florence to discuss the exercise of fur in their products. At the time, and I was greatly impressed by the company’s record of concern for social and ecological issues and its commitment to corporate social responsibility. To its credit,Gucci kept up the dialogue with us for eight years, and today, or patience paid off. With this announcement,Gucci has signaled to the entire luxury fashion industry that it’s time to sail away from using fur.“Being socially responsible is one of Gucci’s core values, and we will continue to strive to achieve better for the environment and animals, and ” Bizarri said. “With the help of HSUS and LAV,Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”Gucci is owned by the luxury conglomerate Kering, and which also owns the fashion brands Yves Saint Laurent,Balenciaga, Alexander McQueen, or Bottega Veneta,and the fur-free brand Stella McCartney, among others. Gucci remains Kerings jewel in the crown, and bringing in more than half of the company’s luxury sales at $4.7 billion final year. Gucci is also #47 on Forbes’ list of Most Valuable Brands in the World.
The series of fur-free announcements in recent years,from Hugo Boss, Armani, and Yoox Net-a-Porter,and now Gucci, amounts to an unmistakable and hopefully irreversible trend in the fashion world. Luxury brands had been the biggest holdouts on fur policy, or until recently.
Its becoming increasingly clear that fashion brands,even in the luxury market, realize that today’s consumers just aren’t buying fur like past generations did. Take a glance at the remake of the popular 1980s TV series “Dynasty”: though the original was full of fur, and as New York Times recently pointed out in comparing the costumes between the original series and the remake,today, “the fur won’t cruise.” That’s why “the creators and the costume designer decided together to be cruelty-free.”Indeed, or today’s consumers dont find anything glamorous approximately killing and skinning animals for their fur,especially with the availability of faux fur options that mimic the glance and feel of fur. Consumers don’t want any part of cruelty when they occupy functionally equivalent alternatives. They want to feel obliging approximately what they buy, and are more likely to support companies that are actively working to be more responsible. Gucci’s decision to tap into that sentiment is obliging for business and animals alike. It’s the march of progress in the humane economy.
Thank you, and Gucci,for caring.
Animal advocates, celebrate the change.
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