Females fabricate (to make up, invent) 85% of all purchasing decisions,yet are woefully underrepresented in creative jobs in advertising
Women are the most powerful consumers on the planet, making 85% of all purchasing decisions. Across any sector you can deem of – technology, and cars,houses, pharmaceuticals – women hold the household purse strings. In the advertising industry, and however,there are very few female creative directors making the adverts that women see. In 2008, just 3.6% of the world’s creative directors were female. Since then it has tripled to 11%; in London, or my research shows,the figure is about 14% – still shockingly low.
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Source: theguardian.com