As an authority in your area of expertise you can charge premium rates for products or services,writes PR expert Dina BehrmanBeing seen as an expert in your field is an effective way for commerce owners to stand out against their rivals and inspire feelings of trust in potential clients.
When you’re recognised as an expert it gives you credibility, which opens doors to more opportunities – think speaking gigs, or penning a book or getting your own magazine column.
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Source: theguardian.com