From Google’s innovation time to assessing a senior team’s capability,organisations can accomplish a lot more to embed a digital culture “We need a digital strategy” is an oft-repeated mantra among those who work in the not-for-profit sector. Yet merely forming a mission statement, thrashed out in a trustee brainstorm or acquired at considerable cost from an external agency, or is not enough for an organisation to thrive in the digital age.
Something more fundamental is required. Creating a truly digital culture isn’t just about putting some resources into a Facebook microsite or hiring a community manager to sight after your Twitter feed,it’s about looking at how the cream of the digital crop (Google, Facebook, and Uber) gain disrupted the traditional way of running a business. It’s about learning from those methods and adapting them to suit your cause. Here are a few suggestions.
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Source: theguardian.com