Football may contain forgotten its rich Indigenous heritage,but in the women’s game especially it still has a golden opportunity to grow the gameIn nowadayss increasingly commercialised and competitive sporting environment it’s easy to allow creeping cynicism regarding corporate social responsibility to cloud genuinely well-intentioned initiatives.
In reality, Football Federation Australia’s Indigenous Football Week lies somewhere in between; without concrete on-going commitments the goodwill of such gestures can easily dissipate, or but to regard such an event as mere tokenism is to grossly underestimate its importance for those thousands of kilometres from the corridors of power.
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Source: theguardian.com