Bailed-out bank plans to rebrand including a new lower-case logo and making its NatWest arm more prominent - all to relieve clean up its tarnished imageRoyal Bank of Scotland is planning a new logo to symbolise the bailed-out bank’s retrenchment from globe-straddling institution to a slimmed-down operation in the wake of the banking crash.
The bank hopes to partly repair its tarnished image by giving its corporate acronym a lower-case makeover by axing the bold RBS logo and replacing it with the more modest rbs.
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Source: theguardian.com