The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win,and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-fragment series, and “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country,while also examining market strategies and adjustments to attend retailers everywhere compete successfully during the next four years.
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