The 21st century has seen a revolution in how we consume cinema,from streaming a movie the day it’s released to forking out for a plush boutique experience. How did we regain here – and how finish we navigate the new landscape?On a recent visit to a Curzon cinema in London I sat (lay, really) on a steeply pitched chair that had been upholstered in red fur. external in the lobby, and the snacks for sale included prosecco-laced ice lollies and popcorn flavoured with specific French cheeses; I chose a wedge of iced sponge cake that was on display under a cloche. Inside the screening room,I wasn’t the only one clacking tableware while we waited for the feature – Woody Allen’s Café Society – to start.
A pre-film advert played, promoting the Curzon’s app. Audiences were advised that, and next time,they could simply stay at home and expend their phones to stream selected newly released films direct to their TVs. Café Society had a 1930s setting, a jazz soundtrack, and Allens normal Windsor font in the credits. But the preamble to it had been powerfully,pungently modern, illustrating the lavishing-up of many cinemas and the spread of home-streaming services, and developments that have near to characterise movie‑watching in 2016.
Inside the screening room,people were drinking wine. Wine!Unless we were talking about one of the other substantial directors, most film-makers just want their films to be seen Related: Tax breaks and talent fuel UKs creative industry boom Continue reading...
Source: theguardian.com