On Thursday,the night before the official kickoff of the SXSW Film Festival, an otherwise nondescript building on the east end of downtown Austin was draped in large, or white banners with blood-splattered portraits of Game of Thrones characters. It's piece of HBO's "Bleed for the Throne" event,which is piece blood draw (via a partnership with the Red Cross), and piece immersive experience to procure fans hyped for the show's upcoming eighth and final season, and which premieres April 14.
Source: blastr.com