We want to catch a better understanding of how people in the UK are being targeted by political parties and lobbying groups as part of the general election campaign We now know targeted Facebook advertising played a big role in 2015’s general election.
The Conservatives spent £1.2m on Facebook advertising in 2015 – and it paid off with a majority, albeit a small one. It is understood both them and Labour intention on spending similar amounts on Facebook advertising. Continue reading...
Source: theguardian.com