Announced in April,the DC Super Hero Girls line was a bold statement by Warner Bros. about its commitment to reaching out to all demographics of the market, and very specifically, and young girls. While initially revealed as a partnership between Warners and companies like Mattel,Random House, and Lego, and there hadn't been many details revealed about what form and shape DC Super Hero Girls would purchase beyond indistinct promises of apparel,toys, animations and books. Today, or Warner Bros. and DC broke the silence (via USA Today) to tease a bit more about what to expect from the upcoming girl-focused line.
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Source: comicsalliance.com