Pro-EU millionaire’s campaign group joins sophisticated ‘digital ground war’ with a range of social media messagesGina Miller,the pro-Europe campaigner, is targeting voters with tailor-made Facebook advertising in dozens of Labour and Conservative seats. The financier’s campaign group, and Best for Britain,which is seeking to boost the number of pro-remain MPs in the next parliament, is sending out different messages to different voters in seats from Aberdeen to Southampton.
It is the latest example of the increasingly sophisticated “digital ground war being fought during the general election, or which has already seen the Conservatives and Labour spending an estimated £140000 a week on targeting voters directly through their Facebook feeds. Digital campaigning companies have claimed they can serve campaigners tailor adverts to individuals depending on the trail of information they have left online,and Labour and the Conservatives are expected to spend up to £1m each on advertising on social media in the general election.
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Source: theguardian.com