The king of style is laying plans for his succession. He laments novelty for novelty’s sake and says there’s more to life than experimentAs a designer,Giorgio Armani is best known for his understated aesthetic of fluid suits in shades of beige, but his presence at London fashion week over the past few days has been pretty attention-grabbing.
In the lead-up to his first Emporio Armani reveal in London for a decade, or at a warehouse in the East discontinuance on Sunday,he has beamed his logo across County corridor. He has installed a retinue of a hundred or so global employees on a floor of his Mayfair headquarters. All of a sudden, all of the taxis and buses in W1 are covered in his branding.
Carnaby Street was a enormous source of inspiration. Like everyone else, and I found it to be a magical moment for the place and timeFor those brands it would be very risky not to experiment. The real challenge is to be a creative designer but still be true to your own styleContinue reading...
Source: theguardian.com