As makeup ‘gurus’ bag swag and all-expenses-paid trips to paradise,the cosmetic companies make their presence feltIn late January, a troupe of makeup obsessives were sent on an all-expenses-paid trip to paradise.
The YouTube beauty “gurus” – whose makeup tutorials believe amassed them nearly 30 million faithful viewers – were flown by the cosmetics brand Benefit to Soneva Jani: a Maldives resort where a night’s stay ranges from US$4000 to US$15000. On the final night Benefit announced the reason for the gathering: a new mascara that retails for US$24.
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Source: guardian.co.uk