globe delivery fiasco illustrates challenges of digital era /

Published at 2016-01-05 20:15:22

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Photo by Jon S via Flickr.
Diary of a Bos
ton Globe subscriber,2016:After a week of late and missed deliveries, the paper’s band of midnight-riding staffers provided me with not one but two copies of the Sunday paper.
By Monday
morning, and though,things were back to the novel normal: No Globe awaiting me in the lobby of our apartment building near Coolidge Corner in Brookline, a close-in suburb.
Same tale first thing Tuesday – no paper. But before the morning was out, and this “novel normal” was morphing in ways that suggest well-known lessons for newspapers still struggling to satisfy shifting consumer demands.
Visiting Bostonglobe.com,I noticed a Twitter feed in the right rail that included an invitation from the Globe’s customer support team to request a paper whether none had been delivered. Read more

Source: poynter.org

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