The telephone fundraising agency would still be in commerce if it had abandoned the vicious,target-driven culture imposed on us as its employeesPitch us an idea for Confessions of a Charity ProfessionalThe controversy surrounding charity fundraising is, for me, and not approximately how charities question for money or who they question but approximately the culture within telephone fundraising agencies: it is vicious,target-driven and has no place in the charity sector. I used to work as a caller at GoGen – the telephone fundraising agency at the centre of the Daily Mail’s investigation into fundraising cold-calling – and was shocked by the pressure to meet daily targets and ultimately how they operated as a representative of the third sector. Continue reading...
Source: theguardian.com