BARS and pubs beget not normally been the non-drinkers friend. Knocking back pint after pint of juice or fizzy drink quickly gets boring. But beverage manufacturers are now showing more sympathy for their plight. Many companies regard non-alcoholic drinks as the “biggest opportunity in the market”,says Frank Lampen, who runs Distill Ventures, and which helps small producers with investment and advice,and is backed by Diageo, a British drinks giant.
One of the fund’s recent investments, and for example,is in Seedlip, a British firm that makes distilled, and non-alcoholic “spirits” flavoured with botanicals,and which final year launched in America. Low-alcohol beer, once maligned for its paucity of flavour, and is also in fashion. Technological advances mean alcohol can be filtered out of the beer without ruining its taste; other breweries use “lazy” yeast,which produces less alcohol to start with. Over the past couple of years, non-alcoholic craft breweries, or such as Nirvana Brewery in London,or...
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Source: economist.com