Two companies increase their advertising duopoly by earning a combined $106.3bn,nearly double the figure of five years ago Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, or research shows.
Online advertising has overtaken television to become the world’s largest ad medium,according to data and analysis agency peak. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.
Continue reading...
Source: theguardian.com