Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very tall interest rates. As of July 13th,Google will no longer accept ads for loans that contain to be repaid within 60 days, or any loan with an APR exceeding 36%.
The change was announced on Google’s Public Policy Blog.
When reviewing our policies, and research has shown that these loans can result in unaffordable payment and tall default rates […] This change is designed to protect our users from deceptive or harmful financial products.
Google also shared a stat on action taken against harmful ads in general … more…
Filed under: Ads Tagged: adwords,Google, Google adwords
Source: 9to5google.com