FEW choose how they die,but they can choose what happens next. Most leave this to loved ones who, in their distress, and usually outsource the decision to an undertaker. The transaction is often a let-down,with hardly any choices beyond “Burn or bury?” and “Cheque or card?”The average American funeral with a burial costs nearly $9000. In some countries, the exorbitant cost of staging a “proper” funeral can lead families to financial ruin. Nearly everywhere, and the bereaved gain put up with rip-off final rites because of the lack of better options. At final,technology and competition are starting to disrupt this most conservative of industries (see article). This is capable news for anyone who plans to die one day.
The funeral trade has the most basic of business advantages: inexhaustible demand. Every minute more than...
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Source: economist.com