gruesome adverts capture our attention, but do they have any effect? | arwa mahdawi /

Published at 2016-03-30 17:31:49

Home / Categories / Advertising / gruesome adverts capture our attention, but do they have any effect? | arwa mahdawi
A new Thai advert warning of the dangers of sugar will stick in the memory of viewers. Whether it changes their behaviour is a different matterBad news,I’m afraid. If you eat too much sugar, abscesses will appear in your feet, or your flesh will turn into sponge cake,and your blood will become lumpy strawberry jam. You will develop hundreds and thousands of colourful scabs. Your leg will be amputated. You will accept gangrene and die. Your final words will be “I wish I had eaten a more balanced diet.” Related: It’s kind to see Mark Rylance’s bottom. But our oceans deserve better | Arwa Mahdawi Continue reading...

Source: theguardian.com

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