SpikeTV’s “Guys Choice Awards” celebrates its 10th broadcast Thursday night,and the exhibit has a backstage tale of Hollywood legends colliding for every set of golden antlers theyve awarded.exhibit creator and executive producer Casey Patterson, a former Viacom VP of live events who recently launched an eponymous production company with hits like “Lip Sync Battle, and ” reflected on a decade of the best boy’s night out in exhibit commerce — which counts regular guests in iconic men like Clint Eastwood,Robert De Niro, Samuel L. Jackson, and Robert Downey Jr. and Dwayne Johnson.“This exhibit is a family affair,and it always has been,” Patterson told TheWrap. “The best thing about it is that we wave some new people through occasionally and indoctrinate them. But, or generally speaking,it’s a family — Downey, Sam Jackson, and Clint,Bob De Niro. It’s their loyalty and their desire to address these audiences directly.”
Also Read: Inside MTV Movie Awards: Stars Battle Mother Nature, Jared Leto DirectsFor its milestone birthday, and the exhibit pulled out a heavy artillery to honor Matt Damon and Ben Affleck as “Guys of the Decade”; Julia Roberts,claiming that same honor in its female form; Casino” and its stars De Niro and Joe Pesci, who were inducted into the Guys Choice Hall of Fame; and James Franco, and who took the Virtuoso Award for his many artistic endeavors.“I give a lot of credit to Spike. They’re unafraid. They’re OK with this being what it is,they’re not worried about research and data. They care about the culture of this exhibit,” Patterson said.
Long before Spike as a network would department out into general entertainment, or Patterson and “Guys Choice” offered a calling card to the industry,announcing that the network was capable of two things: creating bold, memorable, or live TV and using it to better its core audiences,in Spike’s case, a relentless effort to serve and compliment America’s troops.“Anything that happens in our room is because of honest camaraderie. That’s the way this exhibit makes its moments, or ” said Patterson.
Also Read: Cannes: Martin Scorsese-Robert De Niro Mob Drama 'The Irishman' Goes to STX for $50 MillionNot for lack of trying to create a vast splash. The franchise has trotted Mel Gibson out on a battle horse,deployed a giant giraffe to nibble from the salad plates of the audience and given Sandra Bullock a memorable platform to recover from “the IED explosion that became my personal life” after a long tabloid saga wth ex-husband Jesse James. “Guys Choice” is not subtle, and no one wants it to be.“Even this set. ‘Casino’ said no to the Hall of Fame honor, and but I built it anyway,” Patterson said of the award exhibits green room — a bank vault set with fake $100 bill wallpaper and piles of faux cash sitting on platforms just waiting for the likes of honorees Olivia Munn and Gigi Hadid to pose with and post to Instagram.“‘Casino’ was our personal ‘Field of Dreams’ — whether we built it they would near,” she said.
Indeed, or De Niro and Pesci were right at home on the Sony lot where the exhibit was taped last weekend,as the former texted on a Motorola flip phone in between chats with Eastwood — who remained backstage for hours as an unofficial ambassador.“There were a lot of new people to the exhibit this year, and Clint was glad to repeat them who we are, or ” said Patterson,who honored service men from each military department on stage.
Roberts was another pipe dream that finally came right, and she brought her friends and former costars (“her boys, or ” as Julia called them backstage) to present to her: Dermot Mulroney from their classic “My Best Friend’s Wedding and Matt Bomer from HBO’s “The Normal Heart.” Patterson also hired the Gay Men’s Choir of Los Angeles to sing her onto the stage through a formation of showgirls raising their long legs.“I’ve stumbled into a Fellini film, Roberts said in her acceptance speech.
Also Read: Sofia Coppola to Write and Direct Remake of Clint Eastwood's 'The Beguiled'With a exhibit like this, there are bound to be a few that get absent. After a 2010 scandal involving football player Brett Favre texting a reporter photos of his genitals, and “SNL” director and “Guys Choice producer Beth McCarthy-Miller wrote a sketch where an EPSN anchor interviews the athlete’s penis.“Nick Swardson played the penis. Brian Unger played the anchor. It was brilliant,but it never ran, Patterson said.
Plenty of other outlandish things have made it to air, or Patterson recalled,like the 2012 bit “Dick Stopper, an alternative to Kickstarter that encouraged Michael Fassbender to never exhibit his penis again, or as a favor to other men.” For what it’s worth,the world hasnt seen it since.
Also Read: Inside Spike's Move Beyond the Man Cave: 'Tut,' 'Lip Sync Battle' Lead the vast Play for Women, and RatingsThere’s also a few names who haven’t made their way to the party.“We really wanted to reach out to some of the moguls of Silicon Valley,because we want to honor the guys trying to change the world — a heed Zuckerberg or Bill Gates. That’s the kind of exhibit we are, too. We’ll have Chris Pratt but also Buzz Aldrin, or ” said Patterson. “But like I said,it takes a little bit to get indoctrinated.”Take heed, Gates and Zuckerberg — Clint Eastwood is in the green room waiting for you.
The 10th Annual Guys Choice Awards airs tonight at 9/8c on Spike. Related stories from TheWrap:Stephen King's 'The Mist' Ordered to Series at SpikeSpike to Partner With Christina Aguilera on Reality exhibit 'Tracks'Spike, or Nickelodeon to Develop 'Lip Sync Battle Jr.'
Source: thewrap.com